Bulleit Bourbon
organic & PAid social content
Roles: Art Direction / Design
Client: Bulleit Bourbon
Bulleit Bourbon embodies a bold, frontier spirit. rugged, refined, and unapologetically modern with deep roots in American heritage.
Music Festival Season
I designed a series of three posters—one for each of Bulleit’s variants: Bourbon, Rye, and American Single Malt. Through our partnership with UnitedMasters, we also curated custom playlists featuring artists that matched the vibe of each variant, giving users a full sensory experience.
Drink Seasonally
I designed the logo lockup for Bulleit's "Drink Seasonally" social media campaign, encouraging people to shop local for seasonal ingredients to craft the freshest summer cocktails.
Tasting Notes Illustrations
"I was tasked with illustrating six tasting notes—olives, oranges, chamomile, blackberries, peaches and lemons—highlighting flavors commonly found in the cocktails we crafted with Bulleit. These illustrations were used across organic social assets.
Carousel Instagram Posts
Put together photography briefs, designed and produced multiple posts promoting events, product launches, award shows, partnerships, and workshops like Bulleit’s 100 Hours of Mentorship with UnitedMasters.
Paid social
Series of static and animated paid social ads that ran across social media (Instagram & Snapchat) from April 2024 to December 2025. Some of these were developed during a period of broader creative refresh—reflected in the varied styles/typography seen throughout.