ALLY AUTO
BRAND/ STOCK SHOOT, PRINT & DIGITAL
Roles: Art Direction
Client: Ally Bank
Ally Bank’s Auto Finance division goes beyond auto financing and insurance. using Ally’s voice, WE highlight community service, industry changemakers, and diversity.
“On The Lot” Shoot
One of my first projects on Ally Auto was co-directing a 3-day shoot for their new photo library. Before that, the team was recycling the same three images across countless banners and print ads. I reviewed over 500 shots, handpicked the final selections, and collaborated closely with a photo retoucher to ensure consistency and quality.
TIME Magazine & Automotive News
Print campaign featuring one- and two-page spreads celebrating standout award winners in the auto industry.
Web page banners
Created and oversaw 100+ website banners, blending legacy brand imagery with new assets during a creative refresh.